KM Auto SA
KM Auto is KIA MOTORS official distributor in Cameroon. It was created in 2014, as an initiative to reinforce Cameroon-Korea cooperation and the aim of positioning KIA vehicles as leaders on the Cameroonian automobile market.
KM Auto is consistent with KIA MOTORS’ mission, which is to provide technology-savvy, trendy and reliable cars at affordable prices. In fact, KIA MOTORS’ main competitive advantage lies in their unique designs and the use latest technologies.
Similarly to KIA MOTORS, KM Auto will operate within a niche market, depending on the type of product, but overall the company will target people from middle to upper class, ranging from young professionals, and managers to sportsmen etc.